SecretPlans.org: A Comment I Just Sent to Zappos.com →
My only problem with the entire Zappos experience is the infantile tone you use in correspondence. I don’t know why the tech sector has adopted this voice in its copy, but I find it condescending and repellent. For example, this is the text of my order confirmation email:
Your order with…
…” I can only imagine the tyrannical good cheer that must be relentlessly crammed down the throats of Zappos employees.
Oh, excuse me. “Members of the Zappos family.”
