The next big thing

It is a saturday:

What does that mean? you are that much closer to a sunday. You have plans, you might go out, relax, enjoy TV, eat out, watch a movie or go pub hopping. What are the implications for people that want to charge you for a service? “Thank God it is a friday”, “ Saturday sizlers”, “ Sunday brunch”, “ Weekend Spa package”, “ Our brand new mall opens on a friday”, “This Diwali ( festival of lights) catch up with your next action blockbuster”.

People that sell to you are in tune, upping the ante on packaging for you the next big thing. Where you come from, the cultural context, what you do and your preferences have a huge bearing on this. They will try to figure you out, how you shop, what makes you sweat, sit up and take notice. So if you find your pulse racing at the thought of the ‘ultimate driving machine’ - they have got you. Fcuk makes you wanna go buy? They have got you by your balls.